stdClass Object
(
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[type_alias] => com_content.article
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[core_title] => Hoe schrijft u overtuigende e-mails?
[core_alias] => copywriting_tips_emailschrijven
[core_catid] => 12
[core_language] => nl-NL
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[link] => index.php?option=com_content&view=article&id=4716:copywriting_tips_emailschrijven&catid=12&lang=nl-NL
)
Hoe schrijft u overtuigende e-mails?
Waarom reageert ú niet op e-mails? Omdat u niet graag leest, of omdat u niet meteen begrijpt wat er staat. Omdat u niet inziet hoe u er beter van wordt, of omdat u niet weet wat de afzender van u verwacht.
Neem dus die hordes voor uw lezer weg wanneer u zelf een e-mail schrijft.
Lees verder
stdClass Object
(
[core_content_id] => 4645
[content_item_id] => 4696
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Welke aanspreking in e-mails?
[core_alias] => copywriting_tips_beste
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
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[data:protected] => stdClass Object
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)
[link] => index.php?option=com_content&view=article&id=4696:copywriting_tips_beste&catid=12&lang=nl-NL
)
Welke aanspreking in e-mails?
De beste aanspreking in een brief of e-mail is gewoon 'Dag', met meneer [x] of de voornaam erachteraan. Want zo zegt u het ook. En dat is toch beleefd? Of probeer het eens ... zonder aanhef.
Lees verder
stdClass Object
(
[core_content_id] => 4646
[content_item_id] => 4653
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => E-mail-onderwerpregel (2)
[core_alias] => copywriting_tips_twintigjaar
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
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[link] => index.php?option=com_content&view=article&id=4653:copywriting_tips_twintigjaar&catid=12&lang=nl-NL
)
E-mail-onderwerpregel (2)
Een onderwerpregel die u nieuwsgierig maakt: het is een techniek die wérkt. Zolang u er niet mee overdrijft, natuurlijk.
Lees verder
stdClass Object
(
[core_content_id] => 4647
[content_item_id] => 4652
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => E-mail-onderwerpregel
[core_alias] => copywriting_tips_onderwerpregel
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
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[initialized:protected] => 1
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)
[link] => index.php?option=com_content&view=article&id=4652:copywriting_tips_onderwerpregel&catid=12&lang=nl-NL
)
E-mail-onderwerpregel
Een goede onderwerpregel doet drie dingen tegelijk: de mail samenvatten, de voordelen voor de lezer benadrukken en hem in de mail zuigen.
Lees verder
stdClass Object
(
[core_content_id] => 4650
[content_item_id] => 4903
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => E-mailen? Val met de deur in huis!
[core_alias] => e-mail-deur
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
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[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4903:e-mail-deur&catid=12&lang=nl-NL
)
E-mailen? Val met de deur in huis!
Hoe schrijf ik een goede e-mail?
Wilt u dat uw lezer doet wat u van hem vraagt in uw e-mail? Zet uw vraag dan helemaal bovenaan. Met er net voor hoe hij er zelf beter van wordt.
Lees verder
stdClass Object
(
[core_content_id] => 4692
[content_item_id] => 4684
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Individuele argumentatie
[core_alias] => copywriting_tips_argumentatie
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4684:copywriting_tips_argumentatie&catid=12&lang=nl-NL
)
Individuele argumentatie
Pas uw argumentatie aan aan uw doelgroep. Want niet iedereen loopt voor dezelfde voordelen warm. Schrijf meerdere mailings. Werk uw argumenten verder uit op uw website. En voeg een individuele, begeleidende brief toe bij uw brochure.
Lees verder
stdClass Object
(
[core_content_id] => 4696
[content_item_id] => 4912
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Meest gemaakte fout in e-mails
[core_alias] => persoonlijke-emails
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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)
[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4912:persoonlijke-emails&catid=12&lang=nl-NL
)
Meest gemaakte fout in e-mails
stdClass Object
(
[core_content_id] => 4787
[content_item_id] => 4758
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Het postscriptum is hot!
[core_alias] => copywriting_tips_mailingbrief
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4758:copywriting_tips_mailingbrief&catid=12&lang=nl-NL
)
Het postscriptum is hot!
Zet onder elke mailingbrief een PS. Dat grijpt uw lezer bij de arm met een mini-samenvatting plus een extra call to action. En dat werkt!
Lees verder
stdClass Object
(
[core_content_id] => 4828
[content_item_id] => 4715
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Combineer uw e-mailing met een landingspagina
[core_alias] => copywriting_tips_e-mailing
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4715:copywriting_tips_e-mailing&catid=12&lang=nl-NL
)
Combineer uw e-mailing met een landingspagina
Uw e-mailing en landingspagina: een onafscheidelijk duo. Zet uw e-mail in als verleidelijk lokaas. En zorg daarna dat uw lezer vindt wat hij zoekt op de landingspagina. Doet u het goed? Dan boekt u met dit duo verbluffend resultaat.
Lees verder
stdClass Object
(
[core_content_id] => 4844
[content_item_id] => 4121
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Is e-mail dood?
[core_alias] => is-e-mail-dood
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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)
[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4121:is-e-mail-dood&catid=12&lang=nl-NL
)
stdClass Object
(
[core_content_id] => 4849
[content_item_id] => 4776
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Out of office
[core_alias] => out-of-office-1
[core_catid] => 12
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
(
[data:protected] => stdClass Object
(
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)
[initialized:protected] => 1
[separator] => .
)
[link] => index.php?option=com_content&view=article&id=4776:out-of-office-1&catid=12&lang=nl-NL
)
Out of office
Bent u de deur uit? Dan laat u uw contactpersonen toch niet in de kou staan! Verwelkom ze met een warme out of office. Laat hen weten hoelang u weg bent en waarom, en duid een contactpersoon aan.
Lees verder
stdClass Object
(
[core_content_id] => 4342
[content_item_id] => 4637
[type_alias] => com_content.article
[count] => 1
[router] => ContentHelperRoute::getArticleRoute
[core_title] => Ryan Deiss over e-mailmarketing
[core_alias] => ryandeiss
[core_catid] => 21
[core_language] => nl-NL
[core_params] => Joomla\Registry\Registry Object
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[data:protected] => stdClass Object
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[initialized:protected] => 1
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[link] => index.php?option=com_content&view=article&id=4637:ryandeiss&catid=21&lang=nl-NL
)
Ryan Deiss over e-mailmarketing
Begin april 2020 organiseert de American Writers and Artists Institute (AWAI) zijn State of the Industry Summit. Liefst vijf uur waarin experts van elke copywritingniche aan bod komen. Schrijf.be vat de highlights van elke talk voor u samen.
Lees verder