Interne communicatie: voorbeelden
Uw interne communicatie toevertrouwen aan een externe tekstschrijver? Succes gegarandeerd. Het bewijs? Dat vindt u hieronder.
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Uw interne communicatie toevertrouwen aan een externe tekstschrijver? Succes gegarandeerd. Het bewijs? Dat vindt u hieronder.
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stdClass Object ( [core_content_id] => 4644 [content_item_id] => 4716 [type_alias] => com_content.article [count] => 1 [router] => ContentHelperRoute::getArticleRoute [core_title] => Hoe schrijft u overtuigende e-mails? [core_alias] => copywriting_tips_emailschrijven [core_catid] => 12 [core_language] => nl-NL [core_params] => Joomla\Registry\Registry Object ( [data:protected] => stdClass Object ( [article_layout] => [show_title] => [link_titles] => [show_tags] => [show_intro] => [info_block_position] => [info_block_show_title] => [show_category] => [link_category] => [show_parent_category] => [link_parent_category] => [show_associations] => [show_author] => [link_author] => [show_create_date] => [show_modify_date] => [show_publish_date] => [show_item_navigation] => [show_icons] => [show_print_icon] => [show_email_icon] => [show_vote] => [show_hits] => [show_noauth] => [urls_position] => [alternative_readmore] => [article_page_title] => Hoe schrijf ik een overtuigende e-mail? [show_publishing_options] => [show_article_options] => [show_urls_images_backend] => [show_urls_images_frontend] => ) [initialized:protected] => 1 [separator] => . ) [link] => index.php?option=com_content&view=article&id=4716:copywriting_tips_emailschrijven&catid=12&lang=nl-NL )
Waarom reageert ú niet op e-mails? Omdat u niet graag leest, of omdat u niet meteen begrijpt wat er staat. Omdat u niet inziet hoe u er beter van wordt, of omdat u niet weet wat de afzender van u verwacht.
Neem dus die hordes voor uw lezer weg wanneer u zelf een e-mail schrijft.
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Een USP of 'Unique Selling Proposition' (of 'Unique Selling Point') is hét verkoopargument waarmee u potentiële klanten ervan overtuigt dat u hen beter helpt dan de concurrentie. Dat doet u niet met een producteigenschap. Wél met een uniek klantenvoordeel.
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Heel wat organisaties kiezen resoluut voor intranet. Bent u er ook klaar voor? Deze checklist lijst op waaraan u zoal moet denken. Pen in de hand en afvinken maar!
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stdClass Object ( [core_content_id] => 4742 [content_item_id] => 4403 [type_alias] => com_content.article [count] => 1 [router] => ContentHelperRoute::getArticleRoute [core_title] => Weg met misverstanden! [core_alias] => internecommunicatieblunders-zo-moet-het-niet [core_catid] => 12 [core_language] => nl-NL [core_params] => Joomla\Registry\Registry Object ( [data:protected] => stdClass Object ( [article_layout] => [show_title] => [link_titles] => [show_tags] => [show_intro] => [info_block_position] => [info_block_show_title] => [show_category] => [link_category] => [show_parent_category] => [link_parent_category] => [show_associations] => [show_author] => [link_author] => [show_create_date] => [show_modify_date] => [show_publish_date] => [show_item_navigation] => [show_icons] => [show_print_icon] => [show_email_icon] => [show_vote] => [show_hits] => [show_noauth] => [urls_position] => [alternative_readmore] => [article_page_title] => Bedrijfscommunicatie ... hoe het niet moet [show_publishing_options] => [show_article_options] => [show_urls_images_backend] => [show_urls_images_frontend] => ) [initialized:protected] => 1 [separator] => . ) [link] => index.php?option=com_content&view=article&id=4403:internecommunicatieblunders-zo-moet-het-niet&catid=12&lang=nl-NL )
Bedrijfscommunicatie. U denkt bij het woord vast voornamelijk aan telefoneren en mailen met uw klanten. Of aan brieven, speeches of brochures. Maar ook binnen uw bedrijf is communicatie van het grootste belang.
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Ik ben persoonlijk zéér tevreden met jullie tekst – proficiat!